Images of Gender Roles in Advertising

Images of Gender Roles in Advertising

       This advertisement is about how women show their power. We can see big blue words at the top of the picture. It said "GET THE POWER." It seems like women are becoming the dominate sex. However, we can see a small group words under "GET THE POWER" which writes " THE POWER TO CLEAN ANYTHING." This advertisement has the meaning of satire, which tries to show us that women are still playing less important role in daily life. The advertisement tries to sell us the cleaning agent for kitchen and bath. The meta-message of the advertisement is that men are still the dominate sex in the society. Women should be a good housewife.

       I believe this advertisement must be failed in current time. Today, women are becoming more competitive. They want to get power and get success than any time in the past. In "The End of Men," Rosin points out that more women get college degree and professional jobs than men in America. Women are realize that it's time to fight for their rights and become more successful than men. Finaly, I believe that the advertisement of the cleaning agent has discriminatory meaning, it may be with a lawsuit in today.